Queensland State Government awards $300,000 contract for social media research that takes just a few months

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A FIRM headed by a former senior Tourism Queensland employee has won a State Government contract worth almost $300,000 to trawl through social media comments for fewer than six months.

Strategy 8 Consulting successfully tendered for the $287,511 contract – in partnership with Colmar Brunton and Switched On Media – to “conduct social media analysis” during the financial year ending in June.

According to the company, it is “lead” (sic) by Dr Tracy Vincent, whose LinkedIn profile lists her role as Tourism Queensland’s consumer behaviour senior adviser from June 2007 to September 2012.

She was also an events marketing adviser from July 1998 to December 1999 and a “senior tourism adviser – project facilitation” from October 1996 to June 1998.

Tourism Minister Jann Stuckey confirmed the contract “commenced in May and will be finalised in September 2014” and that it related to research focusing on ratings and comments on social media.

Ms Stuckey said the research would be discussed at the next DestinationQ Forum in September.

Dr Vincent declined to comment but said she had a “very good knowledge of Queensland and Queensland tourism”.

Henry Sapiecha


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